Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W.
Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents-now updated and expanded with new content.
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
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